Amy Ferguson joins from Special U.S., joining Peyton Sutton atop the indie agency’s new leadership team.

Shops are embedding in their clients' teams and becoming part of leadership as brands look to them to supplement certain internal marketing functions.

Pairing AI with cultural intelligence is important for brand growth and audience understanding, and IGNE’s new AI platform is ...

Amy Ferguson joins from Special U.S., joining Peyton Sutton atop the indie agency’s new leadership team.

The two strange bedfellows have come together to expand their reach with global marketers.

Since launching last September, the social media series “Shop Cats” has integrated sponsors such as Hulu, Hinge, Steve Madden and Smalls, a cat food brand.

The world's attention turns to North America in June for soccer's biggest spectacle—an early look at the tournament's biggest sponsors and how AI and politics could affect the event.

Since launching last September, the social media series “Shop Cats” has integrated sponsors such as Hulu, Hinge, Steve Madden ...

AI is transforming marketing, but its full potential depends on building connective infrastructure that enables real-time ...

Cinematic spots, made with agency Isle of Any, show everyday uses of the AI assistant helping people “learn, create and grow.” ...

This essay is part of Ad Age’s Future of Advertising 2030 series exploring how marketing, media and creativity will evolve ...

By 2030, AI and agent-driven commerce will force brands to embrace agile, data-connected experimentation to stay relevant.