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What consumers truly value can be difficult to pin down and psychologically complicated. But universal building blocks of value do exist, creating opportunities for companies to improve their ...
Reprint: R0904C In January 2008, CBS anchor Katie Couric asked then-candidate Barack Obama what single book, apart from the Bible, he would bring with him to the White House. He cited Team of ...
Harvard Business School’s legendary case studies, distilled into podcast form.
For the past two decades, trust has been touted as the all-powerful lubricant that keeps the economic wheels turning and greases the right connections—all to our collective benefit. Popular ...
Reprint: R1409B Though corporate profits are high, and the stock market is booming, most Americans are not sharing in the economic recovery. While the top 0.1% of income recipients reap almost all ...
For any enterprise to be competitive, continuous learning and improvement are key—but not always easy to achieve. After a decade of research, the authors have concluded that four biases stand in ...
Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...
Power clearly isn’t what it used to be. We see Goliaths being toppled by Davids all around us, from the networked drivers of Uber to the crowdfunded creatives of Kickstarter. But it’s ...
Reprint: R1309C Even when CEOs make gender diversity a priority—by setting aspirational goals for the proportion of women in leadership roles, insisting on diverse slates of candidates for ...
Motivating yourself is one of the main things that sets high achievers apart, and it’s hard. How do you keep pushing onward when your heart isn’t in it? In her research, Fishbach has ...
HBS professor Ranjay Gulati has spent much of his career studying who wins—and who loses—in uncertain times. It turns out that success doesn’t require a genetic predisposition toward courage ...
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