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AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

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Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards.

The first half of this decade has left publishers reeling. Here's how pubs and their ad tech partners can punch back in the years ahead.

Kimberly-Clark didn’t hire a new CMO, and it doesn’t intend to. Plus, now airport bookstores are also ad networks.

Lauren Newman is well aware of the challenges facing news publishers trying to earn their fair share of the digital performance marketing pie. She cut her teeth in sales for storied pubs like Time Out ...

TikTok was granted a 75-day stay of execution this week. We discuss what’s next for the social media platform, why it was ...

Brick-and-mortar retail is blowing it – and their efforts were on full display at the NRF's Big Show in New York City last week.