As the lines between beverage categories continue to be blurred, experts note highlight how the performance beverage market ...

El Mayor Tequila announced its expanding its award-winning tequila portfolio with the launch of its latest offering: El Mayor ...

Mountain Dew, a brand of PepsiCo, is shaking things up with its latest release: Dirty Mountain Dew Cream Soda Dew, the first ...

Charlie Sheen and brand innovation shop The Silent Group are shaking up the non-alcohol beer market with the launch of Wild ...

Click your favorite product below to cast your vote and help determine this month's Beverage Industry Reader's Choice New ...

Wet Hydration, a functional wellness water brand, introduced its first-ever Protein Water: Strawberry Kiwi.

Tito’s Handmade Vodka, Austin, Texas, announced it has entered into a definitive agreement to acquire the majority stake in ...

DRIFT (THC-infused): A 5 mg THC-infused tonic that blends cannabis, mushrooms and adaptogens with a blueberry lotus flavor, ...

In 2002, Michelob ULTRA entered the light beer category. Today, Michelob ULTRA has reached a new pinnacle, becoming America’s ...

Within the beverage industry, packaging materials play a crucial role in sustainability; as such, bag-in-box (BIB) and carton ...

Women are rewriting the wellness narrative, and brands have an opportunity to lead the way. By addressing hormone health at ...

Huel, an industry leader for high-protein nutritionally complete meals, announced the launch of its new Daily Greens ready-to ...