Successfully onboarding a user can be a harder battle than getting them to download, as in some cases it requires the user to go through multiple steps and actively return to the app. For some apps, ...

Health & fitness is one of the most challenging and competitive verticals in the mobile industry. According to the latest ...

Fantasy sports are back in focus with the 2025/26 seasons of the National Football League and the English Premier League starting in September, but it may ...

Scaling iGaming campaigns isn’t just about impressions. It’s about reaching the right players at the right moment with the right message. Beating the Odds ...

Over 300 app professionals convened to discuss AI integration, revenue strategies, and platform policy changes affecting mobile app growth.

Google Gemini has been steadily climbing up the app store install rankings over the past few weeks, and if current growth continues it could push ChatGPT ...

Users want relevant ads but distrust data collection. New industry insights reveal how to balance both profitably.

Catherine Beattie shares her journey to Director of Programmatic at WeatherBug and offers advice for women in mobile advertising.

Discover why smart marketers are securing Android OEM inventory while others overpay on traditional platforms.

FunnelFox CEO Andrey Shakhtin explains how mobile apps are bypassing Apple's 30% App Store tax through web-to-app funnels.

As AIGC technology continues to reshape industries worldwide, the global mobile app market is undergoing rapid transformation and unlocking new opportunities. To help industry professionals stay ahead ...

Buy now, pay later (BNPL) is a form of short-term financing, which allows customers to spread the cost of a purchase over a set period with interest-free instalments. The period typically includes ...