McDonald’s Japan abruptly ended its limited-edition Pokémon card promotion just hours after its launch over the weekend, sparking frustration and backlash from fans and customers. Originally set to ...

The Lion City is officially a diamond. Singapore turns 60 this year, and brands across the island are in full celebratory swing, from nostalgic nods to national icons, to tongue-in-cheek tributes that ...

Blending data-driven strategy with creative vision, Lu has grown 1UP Digital into a go-to partner for luxury brands in China by driving standout results for clients like Marimekko, Stella McCartney, ...

Google’s AI Overviews have become a dominant feature on the search engine after launching worldwide in May 2024, with 56% of marketers seeing an increase in web traffic. Despite accuracy issues in ...

Emart was Korea's number one discount store, with 141 chain stores throughout the country. However, the company had a weakness. They saw that sales dramatically dropped every day at lunchtime. How ...

With sharp acumen, a flawless pitch win rate, and a double-digit revenue lift under her belt, Summer Liu makes it all look deceptively easy.

As deputy market leader for Burson Australia and New Zealand, Jessie Gogan is known for her sharp instinct for culturally resonant storytelling and has become a trusted advisor for brands navigating ...

Accenture Song has promoted Junichiro Kurokawa, its long-time Japan head, to lead the agency’s Asia-Pacific business, while retaining his current title as Japan lead. Kurokawa will continue to be ...

CASE STUDY: The convenience store and its agency partners carried out a controlled experiment across 400 stores in Ho Chi Minh City. Vincommerce, Vietnam’s biggest private-sector retail company, ...

Interpublic Group has reduced its global workforce by 2,400 employees, or about 4.5%, since January, as it prepares to be taken over by Omnicom. According to its SEC stock market filing for the second ...

Mindshare, ADK and men's deodorant brand Axe teamed up to lift the product's profile in Japan and move it away from a positioning that did not resonate domestically. A TV tie-in was used to ...

With ‘Real Magic’, Coca-Cola is taking a fresh look at flavours, collaborations, distribution, and festive consumption, seeking inspiration from pop culture and its own storied past. It has been less ...