Vietnam’s 2025 brand landscape is dominated by tech giant Samsung, which outperforms rivals across customer service, loyalty, and purchase frequency to take the crown.

See why Watsons topped Malaysia’s favourite brands in 2025, surpassing Uniqlo and Apple through unmatched customer loyalty and a strong nationwide presence.

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

GroupM has named Sri Widowati as chief executive officer for its Indonesia operations. Widowati, widely known as ‘Wido’ in the industry, announced the move via her LinkedIn, stating she is “stepping ...

The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.

At a time when most global advertising markets are grappling with economic sluggishness and geopolitical flux, India has stood out for WPP—not just as a promising growth engine, but as a testing ...

Publicis Groupe has promoted Liza Zhang to chief executive of MSL and Publicis Influence in China, expanding her remit across these key agency brands. Previously serving as managing director of MSL ...

LinkedIn has appointed Publicis to its global media account after a closed process. The account covers several markets including the UK and the US. Publicis was the main incumbent in the US and ...

The six advertising agencies implicated in the scandal acted as intermediaries between Bank BJB and media companies. They are alleged to have received payments far exceeding the fair value of their ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over ...

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

Total headcount fell 1,000, as job reductions more than offset acquisition of 2000-strong Flywheel, and agency group plans further staff cuts to save US$330 million.