Start-up brands that manage to disrupt sleepy categories can create an outsized cultural impact with the right approach. Here ...

Razor brand Dollar Shave Club hosted 23 men on a three-day retreat and enlisted them to brainstorm campaign ideas. The output ...

At Shoptalk Fall, Ace Hardware’s top marketer talks about how having a clear pursuit drives all of its initiatives, from ...

Camp, a children’s entertainment and retail brand, is attracting 2 million consumers to its locations each year by creating interactive experiences to its ticketed events, co-CEO Jenica Myszkowski ...

At Shoptalk Fall, Target’s VP discusses how the mass merchant is overhauling its on-site search technology so it can ...

The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND ...

Searchmetrics studied 10,000 top keywords; 300,000 websites; and millions of links, shares and tweets. The company compared potential ranking factors and found that social media signals are strongly ...

Best Buy is making use of its in-store screens by allowing advertisers to do a store takeover with a new offering from the ...

Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study.

The brand’s new “Made Possible” campaign is "a celebration of hard work and the people who build the world around us," says Norma Delaney, VP of Global Brand Marketing at Carhartt.