Nielsen has secured a two-year extension as New Zealand’s official TV measurement provider, backed by Sky and TVNZ. The renewed partnership, running from July 2025 to June 2027, reaffirms Nielsen’s ...

Launching in Australia Q4 2025, Nielsen Ad Intel CTV delivers powerful insights into Connected TV ad spend and creative strategies across YouTube TV, Netflix, Prime, Hulu, and more—helping advertisers ...

During July, streaming’s share of TV viewing in Mexico showed an increase of 0.9 percentage points compared to the previous ...

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving European markets in 2025.

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While influencer marketing represents a sub-category within the broader social media landscape, it’s one that brands should approach with a focus on long-term collaboration. But step 1 for any ...

Brands and marketers competing to engage content-hungry consumers need to be creative in the strategies they deploy to appeal to viewers, especially in an age of ad-blocking technology. And branded ...

There’s no denying the fact that consumers around the world are paying more attention to the impact of their decisions on the world around them. And the more attention they pay to sustainability, the ...

In addition to providing incremental reach, product placements and branded integrations in SVOD programming provide advertisers and agencies with a modern way to integrate brands into the burgeoning ...

Amid the slowdown of new content on traditional television and reduced sports programming, streaming claimed the largest share of U.S. TV viewing in July—a first after four consecutive months of ...

Gain accurate insights into national and local TV viewership to drive smarter media decisions with Nielsen's television ...

NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen. The broadcast averaged 120 ...