Nielsen DMA® insights are a key component of a data-driven advertising ecosystem and are extensively used throughout the ...

Consumers are more than age and gender. Learn how to unlock deeper insights with our webinar.

Beyond the top three, shares for NBCUniversal and Paramount remained even with July, finishing with 7.6% and 7.1%*, ...

August, the last month of the summer vacation, brought stability to the amount of time spent in front of the TV screen. The ...

During August, streaming’s share of TV viewing in Mexico showed an increase of 0.4% compared to the previous month, ...

Index Exchange Inc. (Index), one of the world’s largest independent supply-side platforms (SSPs), and Gracenote, the content ...

NEW YORK – September 16, 2025 – The dynamics of a new school year and the return of football collided in August to disrupt summer TV trends, signaled by gains for broadcast and cable for the first ...

Netflix Owns 8 of July’s Top 10 Streaming Titles with ‘Squid Game’ at #1 with 5.4B Minutes; Peacock’s ‘Love Island USA’ Ranks #2 with 5.3B Minutes ‘ABC World News Tonight’ Takes 19 of 20 Top Broadcast ...

of an ad’s outcome and drives better business results for marketers, continuing Nielsen’s measurement innovation. NEW YORK, July 31, 2025 – Nielsen, a global leader in audience measurement, data, and ...

NEW YORK – July 29, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that viewing of content with ads gained 1.2 share points in the second quarter of 2025, ...