UK – Greater personalisation can help advertising become better attuned to peoples wants and needs, a session at the MRS Behavioural Science Summit heard. In a session on the cost of dull advertising, ...

It seems the world is taking VUCA (volatility, uncertainty, complexity, and ambiguity) to a whole new level. Conflict is at its highest since WWII, and more global than ever. Even brands and ...

The tool, called InnoCPT, will help professionals working in marketing, insight, and research and development to measure concept-product fit, and predicts consumer trial and repeat purchases.

Market research and insights company Radius Insights has made several appointments within its leadership team.

Clients need education on the benefits of higher quality data quality and participant experience needs to be a focus in ...

Swedish experience management software-as-a-service (SaaS) firm Netigate has acquired Dutch digital customer feedback business Mopinion for an undisclosed amount.

Consumer insights agency FlexMR has created a video research tool for hosting focus groups and in-depth interviews.

A researcher at Northumbria University has begun a project to understand the key processes behind how humans communicate with ...

An uncertain economy and the adoption of AI are impacting the playing field for insights professionals, creating a tough job market. By Katie McQuater.

Audience measurement software-as-a-service company AudienceProject has appointed Bruno Furnari as chief product and technology officer.

Tokyo-headquartered global market research agency Kadence International has formed an innovation centre based in Indonesia.

McElroy, who is based in New York, was most recently chief revenue officer at AI targeting firm Illuma Technology, and also ...