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Netflix just gave its reasons for using generative AI in a TV show — and it could be a watershed moment

Netflix has seemingly become pretty comfortable with the use of AI. It uses AI art generators for the intro of its Marvel TV ...

Ted Sarandos Has 47 Reasons Why Netflix’s Programming Mojo Will Continue Through 2026

Ted Sarandos has always had an uncanny grasp of titles and stars, conjuring them in his pre-internet days as a video store ...

Netflix starts using GenAI in its shows and films

Netflix said it used generative AI for the first time for a scene in an Argentinean show called "El Eternauta." ...

Netflix using startup Runway AI's video tools for production - Bloomberg

Netflix (NFLX) has started experimenting with AI video generation technology developed by Runway AI, a New York-based startup ...

Generative AI is more than just a cost saver for us: Netflix co-CEO Ted Sarandos

Netflix co-CEO Ted Sarandos sees generative AI as a tool to enhance creativity, not just cut costs. In El Eternauta, AI ...

Netflix chief’s latest statement on AI should be a warning for artists

Netflix co-CEO Ted Sarandos revealed that the streamer has used generative AI while making movies and TV shows. That could ...

Netflix Co-CEO Says the Company Used AI on a TV Show for the First Time: 'Completed 10 Times Faster'

Netflix co-CEO Ted Sarandos. Photo by David Benito/FilmMagic. Netflix co-CEO Greg Peters also mentioned on the call that ...

Netflix uses GenAI to create on-screen footage in new projects

Netflix has officially joined the wave of entertainment companies using AI to improve their productions. During a recent ...