AdLedger Pilot Finds CryptoRTB Protocol Prevents Digital Fraud
In CryptonRTB’s first real-world scaled deployment, MadHive, which architected the protocol, acted as the DSP. MadHive’s sister company MadNetwork was the blockchain. Beachfront …
CTV Advertisers +4% In 1H, Roku Maintains 40% Of Impressions
Despite economic concerns that slowed budget activations early this year, the number of advertisers investing in connected TV rose nearly 4% in Q1 2023 versus Q2 2022, shows the …
A New Linear TV Programmatic Ad Solution for Cable TV Operators
Convergent TV advertising platform Beachfront has teamed up with a video delivery platform provider to help bring real-time, programmatic monetization of linear spot, over-the-top (OTT) …
Iris.TV Contextual System Quickly Gaining Adoption
Contextual data is being quickly embraced. Among those adopting IRIS.TV's contextual system are buying platforms like Mediamath and supply-side platforms Beachfront and Oracle.
Beachfront Press | Beachfront Newsroom (6)
Addressable Advertising Marks Convergence of Linear, CTV: Execs from Beachfront, Vizio, Digitas, Discovery, Canoe, Vevo, The Trade Desk and Premion September 2, 2021
Vizio-Led OAR Addressable TV Effort Certifies 7 Ad-Tech Partners
Jul 1, 2021 · VIZIO's Open Addressable Ready (OAR), which promotes and scales up national addressable TV campaigns, has certified seven key technology partners, including Beachfront.
Roku accounts for nearly 40% of CTV ad impressions: Beachfront
Roku in the first half of 2023 continued to dominate as the platform leader by far in terms of share of connected TV ad impressions facilitated by sell-side ad platform Beachfront.
3 ways sports streamers could make more money - beachfront.com
Tom St. John, head of partnerships at the advertising tech company Beachfront, countered: “I think it’s natural you’ll see more leagues align themselves with bigger streaming platforms …
Beachfront Hires Marni Rommel as VP of Business Development
Jul 7, 2022 · We are delighted to share that accomplished sales and partnership leader Marni Rommel has joined the Beachfront team as our VP of Business Development!
VIZIO Sees Open Standards As Essential To Addressable …
Vizio recently launched an internal tech stack with partner Beachfront Media to offer OAR members the ability to use any stack that adopts the OAR standard.