7 top campaigns from 2024 and the tactics that drove success
Dec 3, 2024 · The seesaw effect was evident in areas like generative artificial intelligence (AI), which secured a steady deluge of investment but repeatedly proved itself unready for the limelight, with Coke’s holiday campaign the latest AI-driven concept to receive a shellacking. Rebrands and refreshes aimed at younger consumers also remained in vogue, with mixed results.
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Inside Walmart’s pop culture-heavy 2024 holiday campaign
Oct 21, 2024 · UPDATE: Dec. 3, 2024: Walmart is expanding its “Gifts That Show You Get Them” holiday campaign with four new spots that build on the effort’s pop culture theme. The original ads featured clips from classic movies and TV shows with a seasonal backdrop while the latest commercials reunite cast members from those same media properties, including “Gilmore Girls” and “SpongeBob ...
How Bubly aims to shake up sparkling water with new Burst brand ...
Mar 19, 2024 · That sunny disposition is reinforced through the brand’s social media presence, which shows Bubly cans interacting in dollhouse-like setups.A Bubly campaign from January centered on a novelty button that used LTE technology to deliver Bubly to consumers abstaining from alcohol for the month as part of Dry January.. Bubly Burst looks to firm up a positioning around fun without rewriting the ...
Amazon’s holiday campaign spotlights classic song, acts of kindness
Nov 5, 2024 · Dive Brief: Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song “What the World Needs Now Is …
Nike shifts more performance dollars to brand building as part of …
Dec 20, 2024 · Dive Brief: Nike is moving more dollars away from performance marketing toward brand building, with sports receiving fresh focus as a North Star, executives said when discussing the company’s latest earnings results.; Long-term sports partnerships are a pillar of the strategy, with leadership calling out recently extended agreements …
Monopoly Go! looks to stay on top with star-studded campaign
Nov 21, 2024 · Dive Brief: Mobile game Monopoly Go! is highlighting the social aspects of its gameplay in a star-studded global campaign, per details released by the game’s maker, Scopely.; The campaign, the first for the popular mobile game, features actors Jason Momoa, Keke Palmer and Chris Pratt as themselves and Will Ferrell as the voice of the iconic Mr. Monopoly.
Social Media Marketing News | Marketing Dive
Jan 17, 2016 · Duolingo’s owl mascot plays ‘Squid Game’ with sprawling Netflix tie-up “Learn Korean or Else” unites the language-learning app with the streamer for out-of-home stunts and social content, including an interactive TikTok filter.
How a focus on performance marketing has cost brands trillions: …
Oct 10, 2024 · Dive Brief: Apple remains the most valuable brand across the globe, though its brand value has fallen for the first time in over two decades by 3%, according to the 2024 Best Global Brands ranking from global brand consultancy Interbrand.
Spending on experiential marketing tops pre-pandemic levels
Oct 17, 2024 · Dive Insight: Following a few fallow years, experiential marketing continues to recover from the pandemic and remains a key tool for marketers in both the B2C and B2B space, according to PQ Media’s Global B2C & B2B Experiential Marketing Forecast 2024-2028.