CELEBRITY: Dinah Shore Sings ‘See the U.S.A in Your Chevrolet’ DESCRIPTION: In 1951, Chevrolet signed a deal to sponsor The Dinah Shore Show on NBC, during the height of her career as one of America’s most popular singers and television personalities. At the end of each show, the charming, sultry-voiced Shore serenaded her audience with “See the U.S.A. in your Chevrolet” from the driver’s seat of a sleek, brand new Chevrolet. | The Fabulous Fifties