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The Ford F-150 Lightning EV pickup is cooked.
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On Monday, Ford announced that it was discontinuing production of the full-size EV pickup, signaling that the electric vehicle market may be cooling. It was a surprise announcement from the Ford Motor Company that it was ending production of its F-150 Lightning pickup truck, which it described as a "consumer-driven" decision after sales began falling of drastically for the electric version of its iconic truck line. Ford said it lost $13 billion on EVs since 2023 and expects to lose another $19.5
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Ford to take $19.5 billion writedown as it scraps flagship EVs • FRANCE 24 English
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Ford announces a next-generation F-150 Lightning E-REV, promising electric torque, 700 mile range, and powerful towing. Leveraging 'advanced Extended Range Electric Vehicle technology,' it aims to deliver seamless electric power with generator-backed freedom. Sounds amazing! #LightningMike #EV #F150Lightning #ElectricTruck #FordTrucks #ElectricVehicles #TruckTech | Lightning Mike
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