We took a ride in the classic Isetta BMW that opens from the front

On a 1957 episode of The Price Is Right, a man won a new 1957 BMW Isetta 300. In 2025, we had the delight of hosting another 1957 Isetta 300 at our Concours d'Elegance! Edit: Sorry, we've made a typo on our end! It should be "Fadex" not "FedEx", as in the Fadex Commercial Corporation of New York, the official BMW importer at the time! #CobbleBeachConcours #Cars #ClassicCars #bmw #bmwisetta | Cobble Beach Concours d'Elegance

1957 BMW Isetta 250 “Bubble Window” Not your everyday BMW — this Isetta is one of the most unique pieces amongst our collection. The 1957 BMW Isetta 250 is said to be the most rare of its kind. Known for its iconic bubble windows, refrigerator style door, and microcar size. The history behind the Isetta from the BMW archives — “BMW was on the brink of bankruptcy in the mid-1950s. Motorcycle production was declining. Luxury vehicles like the 503 and the 507 were so expensive to produce that BMW s