457 reactions · 54 shares | The Tokyo 2020 Paralympic Games are coming Live coverage starts 24th August on Channel 4 #SuperHuman #Tokyo2020 #Paralympics #ParalympicsGB | Channel 4 | Facebook

Channel 4, the official U.K. broadcaster of the Paralympics, has brought back its groundbreaking “Superhumans” campaign with a third installment celebrating the grit and humor of Paralympians. Created by 4Creative, the latest ad progresses the conversation around disability by focusing on the “human” side of that weighted term “superhuman.” Watch the full ad and see what others are doing to advertise during the Olympics and Paralymics: https://adweek.it/2TUUIMs | Adweek