7.1K views · 1.2K reactions | The sights, history and traditions of the rich cultural heritage of the Middle East have influenced Giorgio Armani's aesthetic and have been referenced in collections and their craftsmanship. In 1994, the Spring Summer campaign shot by Peter Lindbergh was set in Syria, in the ancient city of Palmyra. Credits: Giorgio Armani Spring Summer 1994 Campaign, Peter Lindbergh | Giorgio Armani | Facebook

Bakar for Giorgio Armani. The evolution of That’s So Armani introduces Bakar, a natural embodiment of Giorgio Armani’s iconic collections. A distinctive presence where the language of soft tailoring meets the richness of vicuña, cashmere and fine wools, capturing the essence of the brand’s timeless elegance and contemporary spirit. Credits: @voidstudioofficial #thatssoarmani | Giorgio Armani