He's back! Dos Equis has brought back The Most Interesting Man in the World, reigniting his spark to inspire a new generation to “Stay Thirsty” for experiences. Played by the original actor, Jonathan Goldsmith, the debonair older gentleman comes out of retirement to kick off Dos Equis’ new campaign, which will debut on TV on January 19 during the College Football National Playoff game in Miami. “This is the right time to bring him back,” Alison Payne, Heineken USA’s CMO, told ADWEEK. She pointed
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He's back! Dos Equis has brought back The Most Interesting Man in the World, reigniting his spark to inspire a new generation to “Stay Thirsty” for experiences. Played by the original actor, Jonathan Goldsmith, the debonair older gentleman comes out of retirement to kick off Dos Equis’ new campaign, which will debut on TV on January 19 during the College Football National Playoff game in Miami. “This is the right time to bring him back,” Alison Payne, Heineken USA’s CMO, told ADWEEK. She pointed
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Dos Equis brings back ‘Most Interesting Man’ as it tries to revive slumping beer sales
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