31K views · 1.8K reactions | The Gucci Beloved campaign—a playful ode to the Hollywood late-night talk show—shines the spotlight on the House’s signature handbags and an all-star lineup of celebrities including James Corden, Awkwafina, Harry Styles, Serena Williams, Dakota Johnson, Diane Keaton and Sienna Miller. Discover more on.gucci.com/GucciBeloved. | Gucci | Facebook

13K views · 1K reactions | Captured in the new Gucci Beloved campaign alongside Awkwafina and James Corden, the GG Marmont bag. A signature line of the House, the handbag collection features the defining Double G hardware and is presented each season in new materials, textures, colors and prints. | Gucci | Facebook

A playful video reveals the making of the signature Gucci Jackie 1961, part of the Gucci Beloved collections—the signature handbag lines of the House—whose design represents an historical style brought back to the forefront by Creative Director Alessandro Michele. Video by Max Siedentopf. Discover more on.gucci.com/Jackie1961 | Gucci