Back in 2003, during the ICC Cricket World Cup, Pepsi launched “The Great Indian Huddle”, a campaign that broke new ground in Indian advertising. Created by JWT India, it was the first time the entire Indian Cricket Team appeared together in a single series of commercials. The films imagined a fictional “inside view” of the team’s on-field huddle, tapping into India’s deep emotional connection with cricket. The campaign was written by Senthil Kumar (JWT India) and directed by Prasoon Pandey of C