Kim endeavors to show a glamorous side of EJ when she learns that the "E" in EJ stands for Exquisite | Lifetime

Beauty queens, a hero SKU is something every successful brand has. It’s that one product that put them on the map. She’s the product that defines the brand’s identity and keeps customers coming back. Think of it as the heartbeat of the whole lineup sometimes it’s a foundation, sometimes it’s a lipstick, sometimes it’s a spray. The beauty industry is full of trends, but hero SKUs have true staying power and live beyond the hype cycle! Wifey wanted to play a fun guessing game in @sephora , which o