The #1 catering mistake restaurants make isn’t food quality. It’s distribution and friction. Industry data shows most catering orders come from existing customers, not cold outreach. People already trust your food, they just don’t know you cater, or it’s too hard to order. Smart operators do 3 things: 1️⃣ Sell catering at the point of purchase In-store signage, box stuffers, and a simple CTA like “Feeding a group? We cater” work because they catch customers at peak satisfaction. 2️⃣ Remove order