Selling boats to a fisherman is no different than selling yachts to a billionaire... The skills required are the same. The only difference is the customer... This is a very important lesson because I see a lot of traditional MSMEs being stuck with dangerous customers where they don't get paid on time, the margins are low and servicing cost in terms of effort and time is exceptionally high. What you as a business need to do is map out your customer profile and note down who is your amazing custom