Ad by Tata Motors that told Sierra’s comeback story, and raised the bar for print ads! After the massive Day-1 response to the Tata Sierra, the brand chose to say thank you in a confident, well-timed way. Instead of loud claims or fresh promises, Tata Motors used the Times of India front page to show real momentum: 70,000 bookings within 24 hours, and 1,35,000 customers sharing their preferred configurations. No hype. No over-selling. Just a clear display of the demand the launch created on Day