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The $863 Million Whiskey Scam: How Fireball Fooled The World
Fireball didn’t sell whiskey. They sold an illusion — and millions bought it. Today we’re breaking down one of the most fascinating marketing loopholes in modern brand history: how a sugary schnapps rebranded itself as “whisky,” built a cult following through grassroots tactics, survived an antifreeze scandal, dodged lawsuits, and ...
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